39B Year
2024
Studio
Practice Theory
Client
39BiasDesign Director
Shannon Lim
Project Manager
Georgina Tan
Designer
Dandy Hartono, Nghieper
39B is a Singapore-based creative studio that merges production, marketing, and consultancy to deliver innovative solutions for the creative industries. At its core, 39B represents the DNA of creativity—adapting and evolving with each collaboration to create a unique "mutant" that perfectly aligns with the personality of the brand or project. It’s a no-frills, no-nonsense embodiment of the creative process.
This project showcases my personal take on creating a brand identity. While my approach wasn’t fully the final selection, it was a valuable learning experience and helped me grow as a designer.